Strategy
Why the positioning has shifted patient-first
Visual sitemap
Five visible review pages sit above the deeper implementation plan.
For the first meeting, the main menu should stay focused: Strategy, Website Home, About, Sitemap and Brand Concept. Everything more operational can remain behind Admin until it is needed.
Website Home
The public-facing brand demonstration
About
Rachel’s story and credibility
Sitemap
The build architecture
Brand Concept
The visual and messaging rationale
Live review pages
These are the pages Rachel should see first.
These pages are designed to create clarity and confidence without asking Rachel to approve the entire future ecosystem in one conversation.
| Page | URL | Purpose | Status |
|---|---|---|---|
| Home | / | Public front door: the simplest expression of The Lifestyle Physician strategy and current direction. | Live / review now |
| Website Home | /website-home | Patient-facing homepage concept with the public brand, message, waitlist and Rachel’s positioning. | Live / review now |
| About Rachel | /about | Rachel’s patient-centred story, qualifications, philosophy and whole-person credibility. | Live / review now |
| Brand Concept | /brand-concept | Explains the visual and messaging concept demonstrated on Website Home. | Live / review now |
| Sitemap | /sitemap-strategy | Shows the simple website architecture for the 31 May MVP and later expansion. | Live / review now |
MVP build pages
These pages come next once Rachel approves the direction.
The immediate build should support the 31 May MVP: a strong website, simple lead capture, a clear online-resource vision and enough CRM structure to follow up properly.
| Page | URL | Purpose | Timing |
|---|---|---|---|
| Coming Resource / Course Page | /whole-story-health | Introduce the online resource vision, who it is for, and what early access means. | Build next |
| Waitlist / Audit Page | /whole-story-health-map | Capture patient/public interest and optionally segment referrers using PractitionerPro. | Build next |
| FAQ | /faq | Answer safety, suitability, medical disclaimer, referral and online-resource questions. | Build next |
| Contact / Referrer Interest | /contact | Provide a simple enquiry pathway for patients and a separate route for doctors/referrers. | Build next |
Later expansion
The platform can grow without overwhelming the first presentation.
| Future Area | URL | Purpose | Timing |
|---|---|---|---|
| Protected Resource Area | /course | Participant access for the eventual online resource, lessons and worksheets. | Later |
| Community / Group Support | /community | Optional future support layer once the public offer has been validated. | Later |
| Professional Education | /professional | Future physician/practitioner-facing project, not part of the first public MVP. | Later |
| Blog / Education Hub | /articles | Search-led patient education after the core pages and lead capture are stable. | Later |
Build sequence
The build should move from approval to capture to delivery.
01
Rachel-facing review
Strategy, Website Home, About, Sitemap and Brand Concept are the immediate discussion pages.
02
MVP build
Build the public Website Home, About, simple course/resource page, waitlist/audit and CRM tagging.
03
Launch infrastructure
Connect PractitionerPro forms, tags, email confirmations, pipeline stages and enquiry routing.
04
Course/resource expansion
Add protected learning pages, content modules and possible community only after the direction is approved.
Legal and trust pages
These should support the public launch quietly in the footer.
These pages do not need to be prominent in the client review menu, but they matter once the site captures leads or sells any online resource.
| Page | URL | Purpose |
|---|---|---|
| Privacy Policy | /privacy-policy | Required for patient/public lead capture and email communication. |
| Terms and Conditions | /terms | General website, purchase and participation terms. |
| Medical Disclaimer | /medical-disclaimer | Clear boundaries that online education does not replace personalised medical care. |
| Course Terms | /course-terms | Specific access, refund and participation terms once a course/resource is sold. |
Recommended decision for the meeting.
Present the five visible pages first. If Rachel approves the direction, the next practical build should be the coming resource/course page, waitlist or audit capture, CRM tagging and essential footer legal pages.