The Lifestyle Physician Strategy

Phase 01

Foundation and account setup

Owner: PractitionerPro team

0/4

Create The Lifestyle Physician sub-accountSo Rachel’s site, contacts, funnels and course assets are separated cleanly from other projects.Connect TheLifestylePhysician.com domainSo the public brand and funnel URLs are ready for launch.Configure sending domain and email authenticationSo launch emails have stronger deliverability and professional sender identity.Add brand colours, fonts and reusable section stylesSo the website, funnels and emails feel consistent from the first touchpoint.

Phase 02

Public website build

Owner: Web/content team

0/4

Build Home, About, Services, SUSTAIN, FAQ and Contact pagesSo visitors can understand Rachel’s positioning without needing a sales conversation.Add Privacy Policy, Terms, Course Terms and Community GuidelinesSo legal and participation expectations are visible before enrolment.Create Blog Master Page and first six authority postsSo Rachel begins building search visibility around the most valuable questions.Add audit and masterclass CTAs across priority pagesSo every major page has a next step into the funnel.

Phase 03

Lead magnet and segmentation

Owner: Funnel/automation team

0/4

Build One-to-One Ceiling Calculator or Sustainable Practice AuditSo doctors can identify their pressure pattern before receiving follow-up.Create result pages for Energy, Income, Identity and Systems ceilingsSo the follow-up feels personal and relevant rather than generic.Apply result-specific tags and custom fieldsSo PractitionerPro can segment email sequences and pipeline actions accurately.Create calculator thank-you page and delivery emailSo the lead magnet feels complete and professional immediately after opt-in.

Phase 04

Masterclass and conversion funnel

Owner: Launch team

0/4

Build Practise What You Prescribe masterclass registration pageSo warm leads have a low-pressure education event before application.Set confirmation, reminder, replay and post-event email sequencesSo attendance and follow-up are not dependent on manual administration.Create SUSTAIN application form and pipeline stageSo high-fit doctors can be reviewed and followed up intentionally.Prepare checkout, payment plan or manual invoice pathwaySo accepted applicants can enrol without friction.

Phase 05

Course and community delivery

Owner: Course delivery team

0/4

Create SUSTAIN course shell with seven modulesSo the founding cohort enters a structured learning pathway.Upload worksheets, scripts, templates and replay placeholdersSo participants have practical implementation support inside the portal.Set course access rules and onboarding automationSo enrolled participants receive access and orientation reliably.Configure community space and participation expectationsSo peer support is useful without overextending Rachel’s availability.

Phase 06

Reporting, proof and continuity

Owner: Growth team

0/4

Build dashboard for leads, applications, enrolments and attendanceSo launch performance is visible without spreadsheet drift.Create feedback form and testimonial-safe review processSo proof can be gathered carefully after delivery begins.Create graduate nurture and Circle invitation sequenceSo the first cohort can lead naturally into continuity revenue.Document what changed for cohort twoSo the platform build improves after the first real launch data.

A practical implementation tracker for the launch build.

Build progress

Track the platform build by launch phase, not by random tasks.

Foundation and account setup

Public website build

Lead magnet and segmentation

Masterclass and conversion funnel

Course and community delivery

Reporting, proof and continuity

Launch order

Automation role

Community role

Compliance role