Lead magnet suite
Rachel should build a family of lead magnets, not just one PDF.
The lead magnet suite should meet doctors at different readiness levels. Some need emotional recognition, some need a boundary tool, some need regulatory confidence, and some are ready to extract clinical IP.
| Lead magnet | Format | Audience moment | Strategic role | Follow-up CTA |
|---|---|---|---|---|
| The Sustainable Practice Audit | Quiz plus personalised result | The doctor knows something is wrong but cannot name the pattern. | Primary segmentation and lead capture tool | Invite to masterclass or founding cohort waitlist |
| The One-to-One Ceiling Calculator | Worksheet or interactive form | The doctor is overbooked and suspects income is capped by hours. | Makes the leverage problem tangible without hype | Read the SUSTAIN Method page |
| The Ethical Leverage Checklist for Doctors | PDF checklist | The doctor is interested in courses or groups but fears looking salesy or non-compliant. | Handles the biggest objection before the course | View the Blueprint curriculum |
| The Boundary Reset Scripts | Script pack | The doctor struggles to reduce availability or change patient expectations. | Gives immediate practical relief and shows Rachel’s groundedness | Join Rachel’s weekly letter |
| The Clinical IP Extractor | Workbook | The doctor has expertise but does not know what to package. | Bridges clinician identity to teachable method | Join a workshop or mini-sprint |
| The 90-Day Sustainable Practice Planner | Mini workbook | The doctor wants practical change without destabilising their practice. | Previews the course implementation style | Apply for the Blueprint |
| The Doctor’s Visibility Safety Map | Checklist and prompts | The doctor avoids content because of regulatory uncertainty. | Connects AHPRA-safe content with visibility | Buy the visibility kit or join the course |
| Practise What You Prescribe Reflection Guide | Reflective PDF | The doctor resonates emotionally with Rachel’s brand line. | Builds values-based relationship | Subscribe to Rachel’s weekly letter |
Low-ticket ecosystem
Low-ticket products should solve one problem and reveal the need for the full method.
The safest price ladder sits between $27 and $297. These offers should feel substantial enough for doctors, but narrow enough that they do not cannibalise the $2,000 course.
| Product | Price | Format | Promise | Ascension |
|---|---|---|---|---|
| Boundary Reset Scripts Pack | $27–$47 | Script pack and implementation guide | Communicate new availability, waitlists or group education without guilt. | Weekly letter and audit |
| The One-to-One Ceiling Workshop | $47–$97 | 75-minute recorded workshop plus calculator | See where the current model caps energy, income and impact. | SUSTAIN Practice Method |
| Ethical Visibility Content Kit | $47–$97 | Prompts, disclaimers and article templates | Create useful content while reducing risk of unsafe claims. | Visibility module or Blueprint |
| Ethical Leverage for Doctors Mini-Course | $97–$147 | Three short lessons and checklist | Understand what can be packaged ethically and what should remain clinical care. | Blueprint curriculum |
| The Clinical IP Sprint | $197–$297 | Two-week guided sprint or live workshop | Extract one teachable framework from repeated clinical expertise. | Founding cohort invitation |
| Sustainable Practice Planning Day | $197–$297 | Half-day live online intensive | Build a first 90-day redesign plan. | Apply for the $2,000 course |
| Practise What You Prescribe Masterclass | Free–$49 | Live or evergreen webinar | Name the contradiction and introduce the SUSTAIN pathway. | Direct course invitation |
Ecosystem flow
The funnel should feel like a reflective professional pathway, not a sales trap.
Recognition
Short videos and articles make doctors feel seen: the model, not only the person, is under strain.
Diagnosis
A lead magnet helps the doctor identify their pressure pattern: energy, income, identity or systems.
Small commitment
A low-ticket tool or workshop solves one contained problem and builds trust in Rachel’s teaching.
Implementation invitation
The $2,000 SUSTAIN Practice Method becomes the natural next step for full redesign.
Mini interaction
Try the ceiling pressure preview.
A presentation-friendly demonstration of how the full opt-in calculator could feel inside PractitionerPro.
Watch zone
The model may be workable, but only if boundaries, recovery and leverage are deliberately protected.
Guided review path
For a live introduction with Rachel, move through the pages in this order.
Worked example
Start with The One-to-One Ceiling Calculator.
This is the strongest example because it creates immediate commercial and emotional clarity without promising income. It makes the current practice model visible, which is the first stage of SUSTAIN.
Open opt-in example| Lead magnet | The One-to-One Ceiling Calculator for Integrative Doctors |
| Core promise | Find the hidden point where your care model starts costing more energy than it returns. |
| Format | Downloadable worksheet plus optional PractitionerPro form that segments results. |
| Time to complete | Ten minutes |
| Result types | Energy Ceiling, Income Ceiling, Identity Ceiling or Systems Ceiling |
| Next step | Result-specific email sequence leading to the masterclass, curriculum page or founding cohort invitation. |
Segmentation
The result page should identify the doctor’s pressure pattern.
PractitionerPro can tag each result pattern and trigger a tailored nurture path. This makes the follow-up feel personal without requiring Rachel to manually interpret every opt-in.
Energy Ceiling
The doctor’s available energy is lower than the care model assumes.
Start with recovery rhythm, boundaries and weekly architecture.
Income Ceiling
The doctor’s income remains tightly tied to clinical hours.
Explore ethical leverage and education-based offers.
Identity Ceiling
The doctor wants leverage but fears losing clinical seriousness.
Read ethical leverage and clinician identity content.
Systems Ceiling
The doctor has ideas but no operational container.
Begin with delivery rhythm, team support and decision rules.
Recommended build sequence
Build the ecosystem in layers so Rachel is not overwhelmed.
The first layer should be the calculator opt-in, the audit quiz and one low-ticket workshop. Only after those are working should Rachel add the Clinical IP Sprint or Sustainable Planning Day.
Layer 1
One-to-One Ceiling Calculator, Sustainable Practice Audit and weekly letter.
Layer 2
Practise What You Prescribe masterclass and One-to-One Ceiling Workshop.
Layer 3
Ethical Leverage mini-course and Clinical IP Sprint.
Layer 4
$2,000 SUSTAIN Practice Method founding cohort.
Compliance posture
Use “clarify”, “identify”, “reflect” and “plan” rather than promising burnout prevention, increased income or clinical outcomes.
Email follow-up
Every lead magnet should trigger a five-to-seven email sequence that shares Rachel’s story, teaches one idea and invites the next step.
Best first low-ticket product
The One-to-One Ceiling Workshop is the most direct bridge from free calculator to the SUSTAIN Practice Method.