01
Audience
Patients and the general public who feel stuck between surface-level conventional answers and confusing wellness advice.
Strategy snapshot
A clear focus for the website build.
Rachel helps people understand the whole story behind their health through doctor-led lifestyle and root-cause education.
02
Referrers
GPs and physicians who want a credible educational resource to recommend to complex or motivated patients.
03
Offer
A self-guided online course/resource that teaches a medically grounded root-cause lifestyle framework.
04
Method
(Draft Concept) The Whole Story Health Method, supported by Rachel’s DRESsS foundations: Diet, Rest, Exercise, Stress, Spirituality and Supplements.
05
MVP
A beautiful public website, waitlist/audit, simple CRM and clear course vision by 31 May.
Positioning logic
Own a specific space in the patient’s mind.
The positioning research reinforces that generic “holistic health” language is too broad to own. Rachel’s strongest position is more specific: the medically credible bridge for people who want root-cause lifestyle thinking without leaving science behind.
Not a generic holistic health brand
Rachel should not be positioned as simply another integrative GP or wellness educator. The ownable territory is medically grounded root-cause lifestyle education.
Not a replacement for a patient’s doctor
The online resource should help people work more effectively with their own doctor or care team, not imply diagnosis or personalised treatment online.
Not a 1:1 consult growth funnel
The main intention is scaled education and access, with 1:1 clinical work remaining secondary rather than the primary commercial pathway.
Not the doctor-facing SUSTAIN launch
The previous SUSTAIN-for-doctors concept should be preserved as a future professional project, not presented as the current public offer.
MVP pages
Build a patient-facing website first.
The 31 May MVP should stay lean: a beautiful website, a waiting list or audit, a simple CRM foundation and a clear online-resource vision. The full course portal and community offer will follow.
Website Home
Patient-facing PAS page: symptoms, frustration, Rachel’s method and early-access CTA.
About Rachel
Patient-centred credibility, story, credentials, lived experience and root-cause philosophy.
Whole Story Health / Course Page
Describe the coming online resource and who it is for, without overbuilding the course portal yet.
Waitlist or Audit
Capture early interest with patient/referrer segmentation inside PractitionerPro.
FAQ
Answer safety, suitability, referrer, online-resource and medical disclaimer questions.
Contact / Referrer Pathway
Allow doctors and aligned practitioners to express referral interest without creating a consultation funnel.
Messaging architecture
The message changes by audience, but the method stays consistent.
For patients
If you have been told everything is normal but still feel that something is not right, this gives you a clearer way to understand the bigger picture.
For referrers
If you have patients who need more time, structure and foundational education than a standard appointment can provide, this resource may support the conversation.
For Rachel
This lets Rachel scale the thinking behind her care without making the next step a larger 1:1 clinical load.
For PractitionerPro
This keeps the build simple: public website, lead capture, CRM and a course vision before advanced funnels or community.
What we still need from Rachel.
Story approval
How much of Rachel’s personal and family health story should appear publicly?
Method naming
Does Whole Story Health feel right, or should we use The Lifestyle Physician Method or The Root-Cause Lifestyle Map?
Course shape
Should the first resource be a short foundational course, a deeper programme, or a staged resource library?
Lead magnet
Should the first opt-in be a Whole Story Health Map, or a symptom-story checklist or other?
Recommended next build decision.
Build the patient-facing Home and About pages, create the waitlist/audit capture, and shape the online course/resource around Whole Story Health (or other name). Keep everything calm, clear and medically grounded while Rachel continues to provide more detailed responses.